{"id":74169,"date":"2025-12-17T12:29:32","date_gmt":"2025-12-17T17:29:32","guid":{"rendered":"https:\/\/statescoop.com\/?p=74169"},"modified":"2025-12-17T12:30:27","modified_gmt":"2025-12-17T17:30:27","slug":"north-carolina-torre-jessup-digital-experience-adviser","status":"publish","type":"post","link":"https:\/\/statescoop.com\/north-carolina-torre-jessup-digital-experience-adviser\/","title":{"rendered":"North Carolina names senior adviser for digital experience"},"content":{"rendered":"\n

North Carolina Gov. Josh Stein on Wednesday named Torre Jessup, the state\u2019s deputy chief information officer, as the state\u2019s new senior adviser for digital experience.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In the new role, Jessup is tasked with leading efforts to improve how North Carolina\u2019s state government provides digital services to its residents. According to a press release from Stein\u2019s office, Jessup will \u201cspearhead the development of a new digital platform that makes it easier for North Carolinians to access services and do business with the state.\u201d<\/p>\n\n\n\n

\u201cState government works only if it\u2019s accessible and responsive to what people need,\u201d Stein said in the release. \u201cOur digital systems are in need of an upgrade, and I know Torre will get the job done.\u201d<\/p>\n\n\n\n

(Jessup\u2019s new role was announced along with one other: Doug Warf, a former president<\/a> of the Carolina Hurricanes, a professional hockey team based in Raleigh, will serve as the state\u2019s senior adviser for business engagement.)<\/p>\n\n\n\n

While improving digital services has been a key priority for state technology offices for many years, states are increasingly hiring dedicated officials to handle the finer aspects of the discipline. In 2023, Maryland announced<\/a> a new initiative, along with a five-person digital services team, to improve how the state provided digital services to the public. Marcy Jacobs now heads Maryland\u2019s Office of Digital Experience as the state\u2019s first chief digital experience officer.<\/p>\n\n\n\n

Jacobs last August likened<\/a> many of the state\u2019s websites to geological artifacts, the products of many years of changes and bureaucratic influence, which didn’t always serve users well.<\/p>\n\n\n\n

\u201cWe\u2019re asking: How do we shift the content to be more targeted to the questions that people have, the tasks that they\u2019re trying to accomplish, the benefits and services that they are looking for,\u201d she said.<\/p>\n\n\n\n

A growing number of states are also developing the sorts of digital services portals that North Carolina has announced. Research published last May<\/a> by the National Association of State Technology Directors showed that more than a quarter of states are operating \u201ccitizen services\u201d portals, and 39% reported that they were in the middle of building one.<\/p>\n\n\n\n

Many states, though, still struggle to organize their services in a way that keeps users in view, the report found. Seventy-three percent of states organized services in their portals based on the agency that offered them, compared to 27% that organized services by type, which is generally considered a more intuitive way for users to find what they\u2019re looking for.<\/p>\n\n\n\n

And new developments in artificial intelligence will undoubtedly play a growing role in how states offer digital services. Interest in AI has only increased since the May report, which found that 20% of states had already added AI to their services, while 41% reported they were in the process of adding AI capabilities, in hopes of more seamlessly directing users to the information and services they seek.<\/p>\n","protected":false},"excerpt":{"rendered":"

Torre Jessup, North Carolina’s deputy chief information officer, has been named as the governor’s new senior adviser for digital experience.<\/p>\n","protected":false},"author":205,"featured_media":34680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"disable_grayscale_images":true,"grayscale_contrast":0,"sponsored_content":false,"display_author_bio":true,"story_type":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[20648],"tags":[24227,13703,226,26069],"people":[],"special-report":[],"authors":[4696],"class_list":["post-74169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-services","tag-digital-experience","tag-digital-services","tag-north-carolina","tag-torre-jessup","author-colin-wood"],"yoast_head":"\nNorth Carolina names senior adviser for digital experience | StateScoop<\/title>\n<meta name=\"description\" content=\"Torre Jessup, North Carolina's deputy chief information officer, has been named as the governor's new senior adviser for digital experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/statescoop.com\/north-carolina-torre-jessup-digital-experience-adviser\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"North Carolina names senior adviser for digital experience | StateScoop\" \/>\n<meta property=\"og:description\" content=\"Torre Jessup, North Carolina's deputy chief information officer, has been named as the governor's new senior adviser for digital experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/statescoop.com\/north-carolina-torre-jessup-digital-experience-adviser\/\" \/>\n<meta property=\"og:site_name\" content=\"StateScoop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StateScoop\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-17T17:29:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T17:30:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/statescoop.com\/wp-content\/uploads\/sites\/6\/2020\/08\/GettyImages-470754658.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Colin Wood\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@State_Scoop\" \/>\n<meta name=\"twitter:site\" content=\"@State_Scoop\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/statescoop.com\/north-carolina-torre-jessup-digital-experience-adviser\/\",\"url\":\"https:\/\/statescoop.com\/north-carolina-torre-jessup-digital-experience-adviser\/\",\"name\":\"North Carolina names senior adviser for digital experience | StateScoop\",\"isPartOf\":{\"@id\":\"https:\/\/statescoop.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/statescoop.com\/north-carolina-torre-jessup-digital-experience-adviser\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/statescoop.com\/north-carolina-torre-jessup-digital-experience-adviser\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/statescoop.com\/wp-content\/uploads\/sites\/6\/2020\/08\/GettyImages-470754658.jpg\",\"datePublished\":\"2025-12-17T17:29:32+00:00\",\"dateModified\":\"2025-12-17T17:30:27+00:00\",\"description\":\"Torre Jessup, North Carolina's deputy chief information officer, has been named as the governor's new senior adviser for digital experience.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/statescoop.com\/north-carolina-torre-jessup-digital-experience-adviser\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/statescoop.com\/north-carolina-torre-jessup-digital-experience-adviser\/#primaryimage\",\"url\":\"https:\/\/statescoop.com\/wp-content\/uploads\/sites\/6\/2020\/08\/GettyImages-470754658.jpg\",\"contentUrl\":\"https:\/\/statescoop.com\/wp-content\/uploads\/sites\/6\/2020\/08\/GettyImages-470754658.jpg\",\"width\":2121,\"height\":1414,\"caption\":\"(Getty Images)\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/statescoop.com\/#website\",\"url\":\"https:\/\/statescoop.com\/\",\"name\":\"StateScoop\",\"description\":\"Latest news and events in state and local government technology\",\"publisher\":{\"@id\":\"https:\/\/statescoop.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/statescoop.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/statescoop.com\/#organization\",\"name\":\"StateScoop\",\"url\":\"https:\/\/statescoop.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/statescoop.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/statescoop.com\/wp-content\/uploads\/sites\/6\/2023\/01\/StateScoop-Black.png\",\"contentUrl\":\"https:\/\/statescoop.com\/wp-content\/uploads\/sites\/6\/2023\/01\/StateScoop-Black.png\",\"width\":1470,\"height\":186,\"caption\":\"StateScoop\"},\"image\":{\"@id\":\"https:\/\/statescoop.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/StateScoop\/\",\"https:\/\/x.com\/State_Scoop\",\"https:\/\/www.linkedin.com\/company\/statescoop\/\",\"https:\/\/www.youtube.com\/@StateScoop\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"North Carolina names senior adviser for digital experience | StateScoop","description":"Torre Jessup, North Carolina's deputy chief information officer, has been named as the governor's new senior adviser for digital experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/statescoop.com\/north-carolina-torre-jessup-digital-experience-adviser\/","og_locale":"en_US","og_type":"article","og_title":"North Carolina names senior adviser for digital experience | StateScoop","og_description":"Torre Jessup, North Carolina's deputy chief information officer, has been named as the governor's new senior adviser for digital experience.","og_url":"https:\/\/statescoop.com\/north-carolina-torre-jessup-digital-experience-adviser\/","og_site_name":"StateScoop","article_publisher":"https:\/\/www.facebook.com\/StateScoop\/","article_published_time":"2025-12-17T17:29:32+00:00","article_modified_time":"2025-12-17T17:30:27+00:00","og_image":[{"width":2121,"height":1414,"url":"https:\/\/statescoop.com\/wp-content\/uploads\/sites\/6\/2020\/08\/GettyImages-470754658.jpg","type":"image\/jpeg"}],"author":"Colin Wood","twitter_card":"summary_large_image","twitter_creator":"@State_Scoop","twitter_site":"@State_Scoop","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/statescoop.com\/north-carolina-torre-jessup-digital-experience-adviser\/","url":"https:\/\/statescoop.com\/north-carolina-torre-jessup-digital-experience-adviser\/","name":"North Carolina names senior adviser for digital experience | StateScoop","isPartOf":{"@id":"https:\/\/statescoop.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/statescoop.com\/north-carolina-torre-jessup-digital-experience-adviser\/#primaryimage"},"image":{"@id":"https:\/\/statescoop.com\/north-carolina-torre-jessup-digital-experience-adviser\/#primaryimage"},"thumbnailUrl":"https:\/\/statescoop.com\/wp-content\/uploads\/sites\/6\/2020\/08\/GettyImages-470754658.jpg","datePublished":"2025-12-17T17:29:32+00:00","dateModified":"2025-12-17T17:30:27+00:00","description":"Torre Jessup, North Carolina's deputy chief information officer, has been named as the governor's new senior adviser for digital experience.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/statescoop.com\/north-carolina-torre-jessup-digital-experience-adviser\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/statescoop.com\/north-carolina-torre-jessup-digital-experience-adviser\/#primaryimage","url":"https:\/\/statescoop.com\/wp-content\/uploads\/sites\/6\/2020\/08\/GettyImages-470754658.jpg","contentUrl":"https:\/\/statescoop.com\/wp-content\/uploads\/sites\/6\/2020\/08\/GettyImages-470754658.jpg","width":2121,"height":1414,"caption":"(Getty Images)"},{"@type":"WebSite","@id":"https:\/\/statescoop.com\/#website","url":"https:\/\/statescoop.com\/","name":"StateScoop","description":"Latest news and events in state and local government technology","publisher":{"@id":"https:\/\/statescoop.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/statescoop.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/statescoop.com\/#organization","name":"StateScoop","url":"https:\/\/statescoop.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/statescoop.com\/#\/schema\/logo\/image\/","url":"https:\/\/statescoop.com\/wp-content\/uploads\/sites\/6\/2023\/01\/StateScoop-Black.png","contentUrl":"https:\/\/statescoop.com\/wp-content\/uploads\/sites\/6\/2023\/01\/StateScoop-Black.png","width":1470,"height":186,"caption":"StateScoop"},"image":{"@id":"https:\/\/statescoop.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/StateScoop\/","https:\/\/x.com\/State_Scoop","https:\/\/www.linkedin.com\/company\/statescoop\/","https:\/\/www.youtube.com\/@StateScoop"]}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/statescoop.com\/north-carolina-torre-jessup-digital-experience-adviser\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"North Carolina names senior adviser for digital experience","url":"http:\/\/statescoop.com\/north-carolina-torre-jessup-digital-experience-adviser\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/statescoop.com\/north-carolina-torre-jessup-digital-experience-adviser\/"},"thumbnailUrl":"https:\/\/statescoop.com\/wp-content\/uploads\/sites\/6\/2020\/08\/GettyImages-470754658.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/statescoop.com\/wp-content\/uploads\/sites\/6\/2020\/08\/GettyImages-470754658.jpg"},"articleSection":"Digital Services","author":[{"@type":"Person","name":"Colin Wood","url":"https:\/\/statescoop.com\/author\/colin-wood\/"}],"creator":["Colin Wood"],"publisher":{"@type":"Organization","name":"StateScoop","logo":"https:\/\/statescoop.com\/wp-content\/uploads\/sites\/6\/2023\/01\/cropped-ss_favicon.png"},"keywords":["digital experience","digital services","north carolina","torre jessup"],"dateCreated":"2025-12-17T17:29:32Z","datePublished":"2025-12-17T17:29:32Z","dateModified":"2025-12-17T17:30:27Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"North Carolina names senior adviser for digital experience\",\"url\":\"http:\\\/\\\/statescoop.com\\\/north-carolina-torre-jessup-digital-experience-adviser\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/statescoop.com\\\/north-carolina-torre-jessup-digital-experience-adviser\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/statescoop.com\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/08\\\/GettyImages-470754658.jpg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/statescoop.com\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/08\\\/GettyImages-470754658.jpg\"},\"articleSection\":\"Digital Services\",\"author\":[{\"@type\":\"Person\",\"name\":\"Colin Wood\",\"url\":\"https:\\\/\\\/statescoop.com\\\/author\\\/colin-wood\\\/\"}],\"creator\":[\"Colin Wood\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"StateScoop\",\"logo\":\"https:\\\/\\\/statescoop.com\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/cropped-ss_favicon.png\"},\"keywords\":[\"digital experience\",\"digital services\",\"north carolina\",\"torre jessup\"],\"dateCreated\":\"2025-12-17T17:29:32Z\",\"datePublished\":\"2025-12-17T17:29:32Z\",\"dateModified\":\"2025-12-17T17:30:27Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/statescoop.com\/p.js"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/statescoop.com\/wp-content\/uploads\/sites\/6\/2020\/08\/GettyImages-470754658.jpg","distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"StateScoop","distributor_original_site_url":"https:\/\/statescoop.com","push-errors":false,"_links":{"self":[{"href":"https:\/\/statescoop.com\/wp-json\/wp\/v2\/posts\/74169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/statescoop.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/statescoop.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/statescoop.com\/wp-json\/wp\/v2\/users\/205"}],"replies":[{"embeddable":true,"href":"https:\/\/statescoop.com\/wp-json\/wp\/v2\/comments?post=74169"}],"version-history":[{"count":1,"href":"https:\/\/statescoop.com\/wp-json\/wp\/v2\/posts\/74169\/revisions"}],"predecessor-version":[{"id":74171,"href":"https:\/\/statescoop.com\/wp-json\/wp\/v2\/posts\/74169\/revisions\/74171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/statescoop.com\/wp-json\/wp\/v2\/media\/34680"}],"wp:attachment":[{"href":"https:\/\/statescoop.com\/wp-json\/wp\/v2\/media?parent=74169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/statescoop.com\/wp-json\/wp\/v2\/categories?post=74169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/statescoop.com\/wp-json\/wp\/v2\/tags?post=74169"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/statescoop.com\/wp-json\/wp\/v2\/people?post=74169"},{"taxonomy":"special-report","embeddable":true,"href":"https:\/\/statescoop.com\/wp-json\/wp\/v2\/special-report?post=74169"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/statescoop.com\/wp-json\/wp\/v2\/authors?post=74169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}